Welcome to the New Blog Clarity

It’s official!

Momcomm is now known as Blog Clarity. Kind of like Puff Daddy became P Diddy (except my name isn’t changing back like his apparently did).

Besides the domain name, the biggest changes you’ll notice are the new header and the new blog theme!
As I mentioned, the design is still a work in progress. I’ll be blogging about the changes I make along the way in the hopes that seeing the process will help if you ever decide to rebrand or start a nice site (or just if you’re curious)!

Blog Clarity Basics

Here’s what (and who) I’m using for some basic website necessities.

Blog theme: Genesis Framework with Metro child theme I’m using the Pink color theme, but will need to adjust the pink to match exactly (it’s CLOSE though)! I did have to dig into my functions.php file and my CSS to adjust some things for the header. I’ll share some more about that when the design is all done. By the way, you can see a demo of any of the Genesis child themes on their website. If you want to know more about frameworks and themes (and how to pick one out), download Chapter 7 of Blog Design for Dummies for FREE. Momcomm is now Blog Clarity- see the first stage of the redesign

Host: Hostgator

Domain name registration: Hostgator In addition, I didn’t want to do the domain switch myself, given that I have so many extras like Woocommerce, WP Affiliate, and so on. I worked with Blog Clarity sponsor RFE Hosting and Aaron was great!

Some Bumps During the Domain Switch:

Theme Test Drive Plugin: I’m so glad Aaron was on-hand to walk through switching to the new domain. I had been designing the site using this plugin, which lets you test out a theme before activating it. When I activated it and looked at the homepage, it was just my sidebar content in the main column and sidebar. No header, nothing. I really wasn’t sure what was going on, but Aaron figured out that all the content in my widgets had been moved around. A little dragging and dropping and that was fixed easily.

File 404 errors: Some of my files (such as those for Content Brew) aren’t in the media library, so once we realized this, the folders just had to be moved to the new domain.

Pleasant Surprises:

My Pinterest posts from Momcomm are redirecting without being flagged as suspicious links. I can’t tell you how happy this makes me. As you might know, you can’t use short URLs on Pinterest because of spam issues. In the past, this rolled permanent 301 redirects into that same bucket, but they must not anymore since all my links are directing to Blog Clarity just fine.

Installing tracking codes just took minutes. I forgot how easy it is to install scripts to track the analytics on a site. After all, I haven’t had to do it in a while. I installed codes for Google Analytics, Statcounter, and Quantcast in just a few minutes. Score!

Updating RSS information was easy. When changing my RSS feed, I was afraid my current RSS subscribers would be lost. For my RSS-to-Email subscribers, all I had to do was update the feed URL (which I already knew would be easy). The pleasant part was that Feedburner lets you update the feed that Feedburner pulls from. All I had to do was update that with my new Feedblitz URL.

The Next Steps

Email: My email still says Momcomm, so I’m working on getting a new email address for Blog Clarity and will then update my email lists and forward my Momcomm email.

Colors: I want to inject more color into my theme design. While I’m using the Metro theme’s pink color scheme, the color isn’t exactly the pink I want. In addition, there are plenty of other places where I want to update the colors (like those black menu bars).

Fonts: I find Metro’s standard fonts a little plain for my brand. And I actually made the H1 heading font size smaller right off the bat. I want to integrate my new fonts into the design. As much as I love my script font, I will be using it sparingly since it would be too cumbersome to read in large doses.

Home page: I’m moving to a different layout for the homepage. Luckily, the Metro theme uses widgets to make laying out a new design super easy to do. Just need to design some graphics!

Favicon: Get my favicon updated so it’s not the generic Genesis G.

Fix some alignment issues: I notice on the blog post pages the body content is indented to the right. It’s subtle but I need to fix that.


Let me know what you think about the new digs! Disclosure: This post contains affiliate links.

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  1. says

    I’m sure you’ll get to it, but I’m curious about how/if you’ll be able to switch handles on your Facebook fan page, Twitter account, and Instagram if you have it. Will people always have to search Momcomm to find you on FB, or will you have to get a new fan page and rebuild your numbers there again?

    • Melissa Culbertson says

      Great question, Cadry!

      My Twitter, Pinterest and Instagram accounts are based on my name, not my blog, so that was easy in that I didn’t have to do anything! I have a personal blog too so I decided to use my name is as many place as possible.

      For Facebook, I’ve requested my page name be changed so we’ll see what happens with that! I’ll be sure to write a post about how to do it once it (hopefully) gets switched over.

      • says

        Facebook was really very nice about my blog name change. They only ever allow you to change ti once and you have to show proof of branding change, but other than that, it went smoothly!

  2. says

    Love it!!! Looks fabulous. Did you have your hosting company redirect the momcomm url? I still need to do that with my old blog that I switched over on Friday. I’m too nervous to do it myself!

    • Melissa Culbertson says

      Hi Suzanne- Yes, all of my URLs permanently redirect to Blog Clarity. Aaron can do this for you if you want to contact him! I KNOW how to do it but was too terrified to do it myself- lol. I’d much rather pay someone for really important things like that than chance that I mess things up.

  3. says

    Hey, the place looks greats! I am having trouble with my site linking up but it seems to be online so I am not sure if thats a wonky fluke or if something isn’t set right. I have a question. I see everyone using Genesis framework and I would like to know why? What does it do that makes it worth the investment and do you have to use a theme with it as well? Thanks so much!

  4. says

    Any advice on how to actually change your URL? I’m terrified to do it for fear it might break something or flag all links to my site as suspicious or something like that. I changed my blog name a year ago but I still haven’t changed my url (besides redirecting my new name url). (Ironically, I’m now changing names yet AGAIN for the last time this time, but that’s another story.) I’d be willing to hire someone, but I’ve been burned twice by blog designers in the past, so I don’t even know who to trust there.

    • Melissa Culbertson says

      Laura- Sorry I didn’t respond to this sooner! Honestly, I hired someone to do it properly. I think I *could* have done it… but I didn’t want to mess anything up. Aaron from RFE Hosting did it for me and he’s VERY AFFORDABLE! He also set up permanent 301 re-directs so all Momcomm links redirect properly. Hope that helps!

  5. says

    It’s looking great here, Melissa! And I love that you’re writing about the challenges and easy parts about switching domains/ URLs.

    FYI, I came to this post via Feedly and I didn’t have to do anything, so your RSS feed works great! :)

  6. says

    Loving all the changes! It’s been forever since I visited your blog, haha. I made a couple of changes to mine as well. New year, new things, am I right?!

  7. says

    The new design looks great Mel! I am glad that you were able to use Theme Test Drive with a child theme. I am working on developing a new site and while I’m doing that, I am doing some re-design on Momof6 at the same time. One of the things I plan to do is add a child theme to Thesis- and my next step is to download it and start testing it. Bummer you had an issue when you went live…. and so glad that Aaron was able to work it out with you!

  8. says

    Love the new name – brilliant!! Great look, too, but I’m most impressed with your changing branding so radically. Impressed in a good way because I’ve toyed with doing the same thing but was afraid to.

    • Melissa Culbertson says

      Thanks Amanda! I’m glad to hear you like it. Yes, it was definitely drastic but it feels so much more like my style!

  9. says

    Looking good! Now you just have to update the post footer – “Hiya! Welcome to Momcomm, where I provide snazzy can-do blogging tips to up your awesome. If you’re feeling clicky, then mosey on over to my Facebook page to get a preview copy of my DIY Blog Critique ebook.”

    • Melissa Culbertson says

      Oooh thanks for the catch! I moved over to my new name and have a “design-in-progress” button in my sidebar because I’m no where near to finished with the design! I have a list a mile long, but the post footer wasn’t even on my mind. I fixed it– thank you!