Yes, it’s true!
I’ve been blogging about marketing and social media since August 2010 when Momcomm was a series on my personal blog Adventuroo. After getting laid off from work a few months later, I dove into the freelancer’s life and decided that Momcomm needed its own home.
In April 2011, this blog was officially launched. I’ve always loved the name Momcomm being a play on Marcomm (aka “marketing communications” aka my career path). But as this blog has grown, the name has started feeling like it wasn’t the right one for this blog.
Yet changing YOUR ENTIRE BRAND is not something to take lightly. So after lots of pondering (and lots of brainstorming), this blog is undergoing a name change! What name, you ask? Without further adieu…
Boy, I love the ring to that.
Why Change the Name?
1. I want a blog name that’s more inclusive.
When I launched Momcomm to reach blogging moms, after some time I realized this not only limited my audience, but had to potential to make bloggers who WEREN’T moms feel excluded. Soon after I started doing blog critiques, I remember distinctly remember a blogger asking me if she could be included because she wasn’t a mom. I soon changed the requirement to “blogging ladies,” but that was the start of that nagging feeling that my name was excluding readers.
On my About page, my blog comes with a disclaimer: despite the name, this blog isn’t just for moms. I don’t want a blog name that needs a disclaimer. Yes, you the blogger who doesn’t go by “mom,” you are MOST welcome here.
With Blog Clarity, there’s no specific niche or type of person attached to that. With a more welcoming name, I can extend this blog’s reach and eliminate the conversation some of you might have had that goes something like “You should read Momcomm, but don’t be fooled by the name. It isn’t just for moms.”
(Side benefit: I’ll be happy to see those spammy guest post requests drop too since 90% of them tell me my blog is a great fit for their poorly-written article on parenting or kids.)
2. No one ever knew how to write Momcomm.
Is it MomComm? Or Momcomm? Or a lowercase momcomm like the logo?
I had always just thought of the name as simply Momcomm. But remember years ago when PetsMart officially became PetSmart partly due to the fact that consumers already thought they WERE PetSmart? Okay, you probably don’t remember this. But as a marketer, I keep track of brand geekery like that (plus, I lived in Phoenix at the time and wanted a job at their headquarters).
Honestly it didn’t bother me that people didn’t get Momcomm right. I wasn’t offended or annoyed. But all those little drops add up to brand dilution and I want my name to be super clear. There’s no mistaking Blog Clarity.
3. Bringing clarity is my M.O.
In all my years of marketing communications and now social media, I’ve always prided myself on making tricky or complicated topics easy to understand.
Trust me, I’ve had to edit or rewrite everything from complicated banking messages to enterprise software case studies (written by very smart sales guys who couldn’t bring things to a level their potential customer would understand).
One of my favorite business quotes?
“Jargon is easy. Simple is hard.” (I wish I could find who said it, but I can’t seem to.)
Making thing clear is what I do. It’s my modus operandi. I love the challenge of breaking topics down into easily digestible chunks (gah- that does sound gross though).
My goal with this blog is to bring clarity to blogging, social media, writing and all that jazz, guiding you into finding your own a-ha moments and blogging epiphanies. The name Blog Clarity makes that message loud and clear.
!. Momcomm will change to Blog Clarity at the end of the month.
One beautiful (and perhaps freezing) morning, you’re going to come to Momcomm.com and you’ll be magically transported to BlogClarity.com. Every Momcomm post will be permanently redirected to Blog Clarity. Those of you subscribed to my email list will still receive my posts as always. Those subscribed to my RSS feed shouldn’t have to do anything either (but I’ll be 100% sure once I dive into that). My Facebook page should switch over and everywhere else I go by my name, not my blog name!
Does that mean I’ve been pulling all nighters to get my blog re-design completely finished? Well, no, and here’s why…
2. I want to take you into the blog design and rebranding process.
Design is such a fun process, but along with rebranding can come some pains as well. When I started the rebranding process, you better believe I whipped out my own book, Blog Design for Dummies. It’s funny reading your own words, but it’s helping me walk through the full design process, versus just picking out pretty fonts and colors.
So, when the blog switches to the new domain, you’ll see a new header and Genesis child theme. As for the rest, I plan to make updates and tweaks over the course of the next couple of months. I’ll walk you through some of the design decisions and provide tips you can use if you ever decide to make the leap.
3. A survey is coming later this week.
It’s been quite a while since I did a survey so one’s coming! While I feel like I know many of you, I want to use this opportunity to find out more about you and the content you want to see (and not see). This blog is for YOU so your feedback means everything!
Well, That’s My Big Secret!
Cat. Finally. Out. Of. Bag.
It’s bittersweet to get rid of the name Momcomm, but I’m ecstatic about all the possibilities that come with a new name and a fresh, new design!
To my readers who followed me here from my old blog, new readers, readers who lurk, readers who are mom bloggers, fashion bloggers, food bloggers, no-niche bloggers, I hope you love the new name as much as I do!
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