Six Non-Spammy Ways for Bloggers to Engage with Other Facebook Fan Pages

You’re a blogger. You have a Facebook fan page. You want to interact on Facebook by posting on other fan pages. But you wanna do it right so you attract new fans instead of annoying other people. Right?

Tagging other fan pages and posting on fan page walls are both great ways to interact with other bloggers and companies. Plus, these tactics often times bring new people over to your fan page.

Last week I shared some ways that you shouldn’t engage on other Facebook fan pages because it makes you look self-centered and spammy.

This week, we’ll talk about the flip side.

If you read nothing else in this post, remember this: be genuine. No one likes you tagging their page to tell them about your latest sale or posting a copy and pasted “I liked your page. Please like me back!” on their wall.

Instead try these non-spammy ways to engage:

Ways to Tag Someone’s Fan Page

Tagging is a brilliant marketing tactic when done well. Why? Because when you tag someone’s page, you show up on THEIR wall as well as your own. It builds your blog’s brand awareness and gets you in front of some new eyeballs. While their fans can’t comment on your post from their wall, they can click on View Post to go to your fan page. Here’s a post where SITS Girls tagged my Momcomm fan page. This is what it looked like on my page:

Some bloggers and companies disable letting others post on their wall but they are in the minority. Overall, tagging is a great way to get noticed on other pages. Just don’t abuse the privilege.

So what are some ways that you can effectively (i.e. non-”spammily”) tag other Facebook fan pages?

Share Someone’s Blog Post on Your Page

As bloggers, we read LOTS of blogs. Sometimes you comment on a truly good post. Sometimes you retweet it. But do you share their post on your fan page at all? Do it and tag their fan page! While a retweet only gets seen by your followers, tagging gets your fan page name on THEIR page. Plus, bloggers love when you share a post of theirs with your readers as it drives traffic to their blog.

Ex. The other week, SITS Girls did an awesome challenge with Lynda from Digital Woe to help bloggers learn more about photography. I shared a couple of them with my readers and tagged both SITS and Digital Window.

Promote Guest Posts

Tagging fan pages also comes in handy for guest posts. Let’s say that Suzy wrote a guest post on your blog. When you promote the blog post on your Facebook fan page, tag Suzy’s fan page as well. Their fans will appreciate knowing about it.

You may be wondering why you’d do this because Suzy will surely be promoting it herself on her fan page. While that’s true, it’s always nice when someone else does additional promoting for you. I try to do my post a while after I see theirs so they aren’t back-to-back.

Same thing goes when YOU guest post on someone else’s blog. You can say something like “I’m over at Blog XYZ today talking about my favorite writing tips.” And then share the link.

Give a Shout Out to a Brand

Brands love it when you tell your readers how much you love their products. Why? Because it’s digital word-of-mouth marketing. It’s more authentic then THEM telling their fans how awesome they are.

You can do this in many ways but don’t forget to tag the company’s page if they have one.

Tell your readers how much you love a product.

Ex. “I just picked up some Burt’s Bees sugar scrub the other day and it made my skin so smooth!”

Tell your readers about a company you just discovered.

Ex. “Have you seen the capes from Baby Pop Designs? My son would love one of these!”

Ask your readers for advice about a product.

Ex. “I’ve heard so many people talk about the Dyson vacuums that I’m finally taking the plunge. Which one should I get?”

Ways to Post on Fan Page Walls

If you’re doing this for the sake of getting your fan page out there, be sure to change your account settings to “Use Facebook as [your fan page name]” while you post on other pages. There’s nothing wrong with posting with your personal profile; it’s just that most people won’t recognize you by your full name (unless that’s your blog name, of course). If you go into your fan page, you’ll see a place to change this:

I usually change it back once I’m done; otherwise I don’t see my friends’ updates on my news feed (it’ll just show your fan page as your main Facebook page).

So, what are some ways you can genuinely post on other Facebook fan pages?

Leave a Comment to Their Post

This is most obvious way to do this is to interact with them on their posts. If  a blogger asks their fans a question, answer it! If a company links to a post, comment on it from their fan page! We all strive for interaction on our fan pages and the blogger or company will appreciate it.

Ask the Blogger a Question

If you have a question for the blogger and you think it’s something that others can benefit from, ask it! If it’s a more personal question and is specific to you only, shoot them an email instead. You can do this with brands as well.

Ex: “In the post you wrote the other day, you were talking about cloth diapers. We’re thinking about doing cloth. Which ones do you recommend?”

Give the Blogger a Compliment

Not in a stalky type of way. And PLEASE oh please don’t just say “I love your blog!!!!!!!” As I mentioned in the beginning, go for genuine comments that you put a little thought into.

Ex. “So-and-so introduced me to your blog. I really loved your post about XYZ.” or “Thanks for writing that review about ABC. I just picked up one for myself and love it!”

This tactic also works with brands too so don’t be afraid to do it every once in a while.

And there you have it. A bunch of genuine, non-spammy ways to tag and post on other Facebook fan pages.

Speaking of Facebook, have we connected yet? You can like my Facebook fan page right here.

Are these tips helpful? Have you tried any of these before?

Comments

  1. says

    “I love your blog!!!!!!!” ….LOL No seriously, I love both your blogs. This one provides great info for peeps just getting started, those who know nothing about SEO or social media ….or those lazy people (who shall remain nameless) who are marketers in real life but sometimes need a wake up call to improve their personal blogs with stuff they do at work!
    Eve recently posted..Can’t We All Just Get Along

    • melissa says

      Thanks, girl! It’s been so fun getting to know you on here too! I’m jealous you’re getting to a BBC though– awesome!

  2. says

    Thanks! This really helps as I start to better strategize my Faceboook page. I’ve gotten a few spamy type posts on my wall. I usually remove them. Is that the best course of action?

    • melissa says

      I remove mine. I try to picture someone new coming to my wall and don’t want to be what they see, ya know?

  3. says

    Great article! I’m fairly new to blogging and also participated in the UBP. I admit I’ve done some of the things mentioned because that’s what the majority was doing, so I thought that’s what I needed to do. I agree that quality is more important than quantity and will start looking at things from that perspective.

  4. says

    Thanks for this great post. The advice is simple, easy to follow and makes perfect since. I am actually going to put your ideas into practice as soon as I get to my computer. I don’t know why, but I can’t tag from my phone, but it’s gpoing on my to-do list–to tag.:)
    Carol Dunlop recently posted..Coupons- Eat Healthy on the Cheap

  5. says

    So, silly question, but how do you “tag” a fan page? I know how to “tag” photos, but not sure about actual pages. I got the “share” part down, but had no idea you can tag, and I’m not sure I know how to do this…do you have a minute to send me in the right direction? :) Thanks!

    • says

      @rockstarmomlv, you put the @ sign in front of the page you want to tag and then just start typing the page name. For instance if you do momcom’s fanpage, you woud type @momcomm by the time you get the m-o-m out, it will appear in a small window and you will be able to click on it.
      Carol Dunlop recently posted..Coupons- Eat Healthy on the Cheap

  6. says

    I, too, love this post. It’s so . . . post-y.

    Nah, really, your words are just what I’ve been needing as I try to find my way through the (extremely) dense blogosphere. So, so happy I’ve discovered you, your multiple web personalities, and your big ole’ brain. Thank you, Obi Blog Kanobi.
    Big Hips. Open Eyes. recently posted..Thats So Inappropriate

  7. says

    This post is excellent! I am bookmarking it today so I can refer back to it. Such good information for the blogger. So simple yet, so many things I haven’t thought of or took the time to do. Thank you!
    katlupe recently posted..Growing Something!

  8. says

    I am so glad I stumbled (literally using StumbleUpon) back to this post! So incredibly helpful! I am really trying to focus on building up my fanpage so this helps a lot. Do you have any suggestions on how to boost interaction on FB? I really want to be able to engage my readers more but not really sure how. Everything I’ve tried up to this point has kind of flopped.

  9. says

    Hi Melissa:

    I just found this post and so happy I did. Also went back to read “Comment Vomit: The Facebook Fan Page Edition.” I am enduring a lot of this stuff on my page and have been struggling with how to handle it and not be considered bitchy or snooty. As a very new member of the mom blogosphere, I cannot tell you how much I value your posts.

    Cheers to you and MomComm!

  10. Lorie Ford says

    It’s been so fun getting to know you on here too! I had no idea about tagging til just now. So incredibly helpful!

  11. says

    As someone who finds Facebook as confusing as trying to read Chinese; your blog will be bookmark so I can come back to it time and time again!

    Your advice is spot on! What social media is just that being social; it seems to me that what works best in gaining and keeping friends will work just as well in blogging land. Be nice, share, and speak well of others!

    • melissa says

      Thanks for the compliment, Patty. And you’re so right about what works in SM land. Be a good person and treat others as you want to be treated. Goes a long way!

  12. says

    I do all of these things but still have a question – I always write under my blog name rather than my personal as it is my identity in those contexts. I have seen negative comments (not directed straight at me) from some bigger sites that hate when bloggers comment using their blog name – they want their own community to be with people by name. Fair enough, but i still use my blog name as it serves us both – i am known as Home life Simplified (and always sign off as deb xx) and my comment appears on my wall so some of my fans see where I am hanging out. Is it bad form to do this?
    Deb @ Home life simplified recently posted..Grateful for old friendships (and technology)

    • melissa says

      Hi Deb! I have to say that someone saying that has got to be the dumbest thing I’ve ever heard. I just wanna shake those people and scream… does it really matter?! That blogger is getting engagement, plain and simple. If they want to start dictating the type of comments, they’ll just annoy people and discourage people from commenting. It’s like Starbucks telling you how you should have your coffee. Can you see this really irks me? Haha.

      • says

        Thanks – i tend to stay off their page to avoid issues (and only post on rare times i can’t resist) but it started making me wonder what others were thinking when they see me comment. A few people have asked me how i sustain great facebook growth and it really comes down to a combination of engaging the people I have on board + being smart about how and where I comment and tag. I am genuine and do not do anything to manipulate, but I am not going to pass up an opportunity to engage where my people/audience hang out…and I usually offer up good comments and information sharing that is helpful. Thanks for putting my mind at ease.
        Deb @ Home life simplified recently posted..Grateful for old friendships (and technology)

  13. says

    Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve truly loved browsing your weblog posts. In any case I will be subscribing to your rss feed and I hope you write once more very soon!
    How to Buy Facebook fans recently posted..1

  14. says

    I’m in the process of building my blog and I feel like I’m in the dark as how to get started with other bloggers. I found this information to be helpful! I will read over it again so I can absorb it better. I want to get off to a good start and avoid mistakes along the way if that is possible! I’m still having trouble getting my buttons, etc. I’m anxious to learn and engage with some fantastic people!

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