You’re a blogger. You have a Facebook fan page. You want to interact on Facebook by posting on other fan pages. But you wanna do it right so you attract new fans instead of annoying other people. Right?
Tagging other fan pages and posting on fan page walls are both great ways to interact with other bloggers and companies. Plus, these tactics often times bring new people over to your fan page.
Last week I shared some ways that you shouldn’t engage on other Facebook fan pages because it makes you look self-centered and spammy.
This week, we’ll talk about the flip side.
If you read nothing else in this post, remember this: be genuine. No one likes you tagging their page to tell them about your latest sale or posting a copy and pasted “I liked your page. Please like me back!” on their wall.
Instead try these non-spammy ways to engage:
Ways to Tag Someone’s Fan Page
Tagging is a brilliant marketing tactic when done well. Why? Because when you tag someone’s page, you show up on THEIR wall as well as your own. It builds your blog’s brand awareness and gets you in front of some new eyeballs. While their fans can’t comment on your post from their wall, they can click on View Post to go to your fan page. Here’s a post where SITS Girls tagged my Momcomm fan page. This is what it looked like on my page:
Some bloggers and companies disable letting others post on their wall but they are in the minority. Overall, tagging is a great way to get noticed on other pages. Just don’t abuse the privilege.
So what are some ways that you can effectively (i.e. non-“spammily”) tag other Facebook fan pages?
Share Someone’s Blog Post on Your Page
As bloggers, we read LOTS of blogs. Sometimes you comment on a truly good post. Sometimes you retweet it. But do you share their post on your fan page at all? Do it and tag their fan page! While a retweet only gets seen by your followers, tagging gets your fan page name on THEIR page. Plus, bloggers love when you share a post of theirs with your readers as it drives traffic to their blog.
Ex. The other week, SITS Girls did an awesome challenge with Lynda from Digital Woe to help bloggers learn more about photography. I shared a couple of them with my readers and tagged both SITS and Digital Window.
Promote Guest Posts
Tagging fan pages also comes in handy for guest posts. Let’s say that Suzy wrote a guest post on your blog. When you promote the blog post on your Facebook fan page, tag Suzy’s fan page as well. Their fans will appreciate knowing about it.
You may be wondering why you’d do this because Suzy will surely be promoting it herself on her fan page. While that’s true, it’s always nice when someone else does additional promoting for you. I try to do my post a while after I see theirs so they aren’t back-to-back.
Same thing goes when YOU guest post on someone else’s blog. You can say something like “I’m over at Blog XYZ today talking about my favorite writing tips.” And then share the link.
Give a Shout Out to a Brand
Brands love it when you tell your readers how much you love their products. Why? Because it’s digital word-of-mouth marketing. It’s more authentic then THEM telling their fans how awesome they are.
You can do this in many ways but don’t forget to tag the company’s page if they have one.
Tell your readers how much you love a product.
Ex. “I just picked up some Burt’s Bees sugar scrub the other day and it made my skin so smooth!”
Tell your readers about a company you just discovered.
Ex. “Have you seen the capes from Baby Pop Designs? My son would love one of these!”
Ask your readers for advice about a product.
Ex. “I’ve heard so many people talk about the Dyson vacuums that I’m finally taking the plunge. Which one should I get?”
Ways to Post on Fan Page Walls
If you’re doing this for the sake of getting your fan page out there, be sure to change your account settings to “Use Facebook as [your fan page name]” while you post on other pages. There’s nothing wrong with posting with your personal profile; it’s just that most people won’t recognize you by your full name (unless that’s your blog name, of course). If you go into your fan page, you’ll see a place to change this:
So, what are some ways you can genuinely post on other Facebook fan pages?
Leave a Comment to Their Post
This is most obvious way to do this is to interact with them on their posts. If a blogger asks their fans a question, answer it! If a company links to a post, comment on it from their fan page! We all strive for interaction on our fan pages and the blogger or company will appreciate it.
Ask the Blogger a Question
If you have a question for the blogger and you think it’s something that others can benefit from, ask it! If it’s a more personal question and is specific to you only, shoot them an email instead. You can do this with brands as well.
Ex: “In the post you wrote the other day, you were talking about cloth diapers. We’re thinking about doing cloth. Which ones do you recommend?”
Give the Blogger a Compliment
Not in a stalky type of way. And PLEASE oh please don’t just say “I love your blog!!!!!!!” As I mentioned in the beginning, go for genuine comments that you put a little thought into.
Ex. “So-and-so introduced me to your blog. I really loved your post about XYZ.” or “Thanks for writing that review about ABC. I just picked up one for myself and love it!”
This tactic also works with brands too so don’t be afraid to do it every once in a while.
And there you have it. A bunch of genuine, non-spammy ways to tag and post on other Facebook fan pages.
Speaking of Facebook, have we connected yet? You can like my Facebook fan page right here.
Are these tips helpful? Have you tried any of these before?
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