There are tons of blogs written by women out there. And I know many of us are considered “mom bloggers” and there are lots of people who share that title too.
With so many blogs out there, how can you stand out in a sea of bloggers? Well, I’ve got some ideas you may wanna try.
Below I’ve listed a few ways to make your blog unique. For all of these ideas, it doesn’t mean you have to completely change your blog. But maybe there’s a series or type of post that you can incorporate one of these ideas into. Don’t be afraid to stretch those muscles and sculpt your blog content in a different way. Just stay true to yourself!
Apply Your Skills to a New Audience
We all have talents and skills. Even if you don’t think you do!
Given that my professional background is marketing, I could have tried to be a marketing or social media blogger and compete with the big dogs. However, I thought there were enough fish in that sea and it didn’t interest me in the least. But instead I reached to a different audience. Instead of a marketer speaking to other marketers, I started Momcomm to teach marketing and social media concepts and tips to mom bloggers (and blogging chicks in general, of course).
Another example? Ali Edwards. She was a graphic designer but she got into sharing those principles with scrapbookers who may not have had that training and background. She’s now one of the most well-known scrapbooking “celebrities” out there.
What kind of skill can you bring to a new audience?
Creatively Format Your Posts
No, I’m not talking about doing shizz liKe THis!!! Because that just burns eyes.
But is there something consistent that you can do to some or all of your posts that people will remember? Something that fits with your personality and writing style?
For example, Stephanie from Nie Nie Dialogues formats her blog posts like poems. They are centered and the sentences are short. It makes her blog easy to read and gives it a nice flow. It doesn’t have to be EVERY SINGLE POST. I love how The Bloggess writes play-by-play conversations between she and her hubby like you’re reading a script. And it could even mean simple having consistent subheadings for a particular topic you write about often, like Debi from Go Explore Nature does for her nature travels.
Okay so maybe you aren’t the artsy type. But sometimes it isn’t about good art skills– even drawings that are so bad they’re funny could be a riot to your readers.
Think cartoons, images, infographics, illustrations, even videos. Is there a way to tell your stories or share your knowledge visually as well? Roo from Nice Girl Notes (Update: Now Neon Fresh) comes to mind. Not all of her posts are accompanied by cute sketches but it’s one thing that makes her blog stand out.
Unique Approach to Same Old, Same Old
Is there a unique perspective that you can take to a familiar topic? Maybe it’s that you write about a serious topic with humor. Or instead of recipe posts, you only do meals that contain a certain number of ingredients.
I always will remember this video from the blogger from The Longest Way. Instead of just doing a video about his travels, he created a time lapse video of 1 year of growing his beard as he traveled for a year. The video has over a million views and he has a book coming out soon. What creative way can you approach a familiar topic?
Get a “Super Niche”
Okay, so I made that term up.
If you already have a blog (and most of you do) and aren’t planning on starting another one (most of you aren’t), then maybe this is a weekly feature or a cause that is an integral part of your blog.
One blog I recently came across (Rebecca is in my April Content Brew class!) is Die Food Dye. Instead of starting a blog about eating healthy or more organically, she went for a super specific topic: education around food dye in our foods. If I want to find out more information about this topic, which I do, her site would come to mind first since that’s what she writes about.
If you’re going to go super niche on your existing blog or a new one, just make sure it’s a topic that others would be interested in (hamsters in tutus, maybe not so much). If in doubt, ask some friends or fellow bloggers for feedback.
Don’t forget your most powerful asset as a blogger: your voice. One of my guest posters wrote a fabulous post about using your voice. What’s the overall tone to your blog posts regardless of the topic? Are you quirky? Insightful? Humorous? Inspiring? Wacky? Upbeat?
For example, Seth Godin is a well-known marketing, author and speaker who’s known for his short yet insightful blog posts. If you’re familiar with his blog, you can recognize his voice.
While you don’t always have to sound a certain way (you can certainly write a serious post if you’re a mostly humorous blogger like The Bloggess for example), consider that people come to read your posts because they like your voice– how your word things, explain things, tell a story, share a lesson.
Have you ever thought about ways to make your blog stand out? Or are you doing something currently that makes your blog different and memorable? Share it with me!
Psst… I’m also over at Moments that Define Life for a Blogging as a Business interview! Come check out what I have to say about common mistakes, getting speaking gigs and more!
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