How Many Page Views Do Small, Medium and Big Blogs Get?

UPDATE JUNE 2012: I removed the original post from May 2011 so if you’re here, I’d encourage you to check out this slideshow from Annie from PhD n Parenting as a more current look at blogger stats. The stats contained in the previous article are no longer accurate. This study is where’s it at!

Parenting blogs analytics study

What else do you want to know? Five things you shouldn’t pin on Pinterest? Why spicing up “click here” call to actions will help with SEO? Mistakes that even those pretty blogs make? Momcomm rocks out can-do blogging tips and advice like these & more. *fist pump*
Share this gem!Pin on Pinterest0Tweet about this on Twitter0Share on LinkedIn0Share on StumbleUpon0Share on Facebook0Buffer this page


  1. says

    Wow–that’s a big jump between “up and coming” and “loyal following”. I’d bet most of us fall in between.

    Interesting article. Thanks. I’ve got work to do.

    Cheers. VB

    • melissa says

      You’re right. It’s a big jump! It’s tough cause there are no cut and dry answers. But I really like Jennifer’s breakdown!

      • says

        I’d say I’d aspire to 500 per month at this point. My blog had a 300-peak in April, and that was because I had an article on the Resurrection of Jesus that people used on Easter. And that was on my personal faith blog, not my company blog that I’m actively pushing. Needless to say, I’d take it.

        • says

          I just been writing articles like every three days, and but for every entry its no less than 500 and have broken the 1000 barrier on one entry. Its been open only 4 months and ever increasing.

    • says

      I’ve had my blog up for less than 2 months and I’m already getting 25 visitors on average days and around 64 on the days I post something. I guess I’m stuck between the “up and coming” and “loyal following”. The funny thing is that none of those visitors come from google search. They are all here because of my networking. That just goes to show you how important it is to not just sit there and wait, but to do everything you can every day to get noticed.

  2. says

    Thanks for writing about this. Sometimes we are so hard on ourselves when we “don’t measure up” to popular blogs. Your post has inspired me to keep connecting and engaging first and worry about numbers second.

    • melissa says

      I agree– it’s hard not to worry about the numbers. I personally am more concerned with responding to comments and interacting on Twitter and Facebook. My audience may build up slower but they’ll be more loyal than someone who just liked me because I liked them back!

  3. says

    I LOVE me some Scary Mommy. I really do. Jill is like my bloggy American Idol. But I know my numbers don’t compare to her’s! They probalby don’t even begin to compare to yours either, Mel. And you know what? It’s no big deal! I’m a marketer and it’s my job to analyze the numbers for my company’s site, blog and social media pages. I know the importance of these digits and I know how to increase them. BUT I don’t look at MY numbers every single day. I do it about once a month, and even then I don’t put too much weight on them. I truly think too many bloggers focus on the numbers and as a result content can suffer. I’d bet that Jill didn’t check her numbers constantly when she first started. I think if we focus on content (which is KING as well all know) and growing our communities, the numbers will follow. I’ve at least found that to be true for me and my little blog. I’m slowly growing and I’m perfectly cool with that. :-)

    • melissa says

      Exactly! I’ve been through the “check my stats like crazy” stage and it’s draining and unproductive. I instead kept my focus on engaging with readers and let the numbers do what they way. I mean, there’s still marketing (after all I’m a marketer!) but I don’t obsess with it. I just celebrate when it’s good and look for ways I can improve with it’s not as good. I now check stats about once every 1-2 days.

      • melissa says

        I should say sometimes even less than that because once a day sounds like a lot! I look at feedburner when I remember and never look at Twitter stats unless I’m going through new followers and deciding who to follow back!

        • says

          I was gonna say, dang once a day is a lot! I look at feedburner once a month also. I really try to set aside a Sunday afternoon once a month to review all stats, including Hootsuite to determine who I’ll follow back. I’m pretty busy most of the time (and I’m lazy), so once a month seems to work for me.

    • says

      Eve, you totally hit the nail on the head–it’s not just about absolute numbers, it’s about increase. I also have a marketing day job and part of what we look at in analytics isn’t just how many page views, but how many compared to last week/last month (or whatever the reporting period is) and what the trendline looks like. Plus–where are those views coming from? Who’s sending them? What are they doing when they get there?

      I’m definitely an Up and Coming blogger, but I know I’m on the right track (baby) when I look at the stats for my site over the past 2 years and see that nice little line moving up and to the right. I may only be getting a few hundred or even a thousand views a month, but compared to the first year when I was barely getting any? I feel like a rock star! :)

      • says

        I agree Heidi! It’s about the overall trends and seeing what works and what needs improvement. I haven’t even been blogging a year, but I can see both my numbers and my reach increasing steadily and that makes me a happy marketer!

      • melissa says

        Exactly, Heidi! I look for how I’m improving and where my traffic is coming from so I know where to focus. Thanks for commenting!

  4. says

    Wow! Great information! I was actually looking for something like that since it will be my first month blog anniversary tomorrow and I wanted to know if it was going well or not for me!

    I’m between A and B and I’m very happy with that since my blog is really new! With those numbers, I will set my goals toward being in group B in ? I don’t know I guess 6 months! Not that numbers are so important but it’s sometimes fun to set goals and working to achieve them!

  5. says

    I gave up on tracking my traffic. It fluctuates so much it’s not even worth it. I just go “I think it’s this! Don’t quote me on that!”

  6. says

    Wow, thats interesting, thanks for the post. I’ve been wondering about #’s. My blog’s only been live for a few months and I’ve looked twice. It physics me out, once I got depressed and once I got over confident. Haaahaa. I had to stop looking… Is that bad?

  7. says

    Thank you for answering my question. I feel very special :)
    I have to agree with other comments, this is very interesting. I’ve never been addicted to my stats but every now and then I notice something weird or whatever and it just makes me curious. That’s definitely a huge jump from A to B (almost ten times where B to C is only four times) but it definitely makes a lot of sense. I actually don’t plan on monetizing the blog but I do dream of having a community that especially supports single moms so this is where my curiosity stems from. Thank you again! i really do enjoy your blog. I’ve learned A LOT.

    • melissa says

      For some reason I didn’t get email notifications for some of these comments so sorry for my late response.

      You’re SO welcome! It’s a great topic that deserves a look. Glad you like Momcomm. It’s my third child. :-)

  8. says

    Some blogs with the huge numbers, I always wonder how many of those are actual loyal readers and just around for that blog’s giveaways. Not all, mind you. Scary Mommy and Dooce are two that I feel came by their’s honestly with some luck, networking, and a lot of hard work. Not that doing giveaways isn’t honest, but I don’t think a lot of those followers are likely to care once the giveaway is over.

    • melissa says

      Sorry for the late response– I didn’t get an email notification for some of my comments!

      Anyway, you bring up a good point. Nine times out of 10 I can tell just by looking at a blog for a minute if they’re numbers are real or not. Personally, I’d rather have a small, engaged audience than a bunch of people who followed me for a giveaway. It’s kinda like if I paid people to attend my birthday party. I may impress those who drive my house and see all the cars lining the street but I know that only a few people at my party are true friends.

  9. says

    Wow- I had no idea of how the stats might break out…. and you’ve made me feel better since I can say that I am approaching “loyal following” status. I’ll take that (for now!)

  10. says

    This is me laughing at myself… I have my stats page open right now : ) I’m still a newbie though; I’m sure I’ll get past this stage lol

    • melissa says

      Absolutely! Just hang in there, network and write great stuff! Some weeks I spend as much time networking (FB, Twitter, commenting, forums) as I do writing.

  11. says

    Thanks for this. It is a nice reminder to not get too hung up on stats. I have been tracking my stats for about a year – I check only about once or twice a month, so I don’t get too obsessive about it. But it is nice to see I am slowly growing. :)

    • melissa says

      Good for you! I’m been checking Momcomm more than Adventuroo lately just because it’s still new. But I try not to obsess. I just look and learn!

  12. says

    Ok please note that I am still really new to your site and blogging in general, but have you discussed where you find your “unique visitor” count? I’m not even sure I know what a “unique” visitor is in relation to someone just popping by for a laugh.

    Was that horrible to admit?

    • melissa says

      Hi! Welcome to the blogging world! Are you on Blogger or WordPress? Blogger has built in stats (though I’m not sure where as I’m on WP). For WP you can download a plugin or install Google Analytics.

      A unique visitor is one person visiting your site. Say I visit your blog and surf through three pages (your homepage, about page and contact page). That’s ONE unique visitor and THREE page views. Also, if I come back tomorrow I’m still ONE unique visitor. I don’t count twice. Hope that helps!

      • says

        I’m on Blogger so I’m familiar with their stats section. But I don’t see where they are breaking down the stat by page views versus unique visitors. (And yes, I have considered the possibility that I just can’t read a bar graph.)

  13. says

    Interesting. I was on until March of this year. On the first week of March, my self-hosted WordPress site went live. I was at more than 100 page views per day on Now, on my self-hosted site, I’m at less than 100/day. I’m confused (and worried). How do I get it up again? Is it my SEO settings? I’m using the Genesis theme, which has built-in SEO features.

    • melissa says

      It’ll take a while for Google’s spiders to crawl your site because it’s essentially a new blog. Did you submit your site to Google, Yahoo and Bing? Email me if you don’t know how and I’ll send you the links! melissa [at] momcomm [dot] com.

    • says

      This may sound silly and maybe you already have it figured out much better than me. However, I recently switched from to a self-hosted wordpress blog. So I had been seeing the stats that come with which count pageviews. When I installed google analytics on my new self-hosted blog, it looked like my numbers had gone down! What? I then realized that the default thing that google analytics shows you is your “visits,” NOT your pageviews, so I was, in fact, get more pageviews. Hope that made sense. You probably know that already, but it took me a couple days to figure it out.

      • melissa says

        Laura Jane- thanks for adding your experience to the convo! I hate that analytics aren’t standardized across different programs/apps but I guess it they were, there wouldn’t be a need for more than one. That being said, I like looking at pageviews much better than visits. LOL.

  14. says

    I’m in between Up and Coming and Loyal Following. Some days though, I have only 15 views (or worse, 2!!) and there are some days a post gets 80. My highest to date was 147 views. I got giddy and excited but realized that won’t happen every day. And while sometimes I wish I’d get more than an average of 30-40 views a day, I realize I’m just glad to be able to write, engage, make new friends, and be a part of an awesome blogging community.

    Maybe someday I’ll get views averaging between 100-200 a day but I’m not going to lose sleep over not getting it or devote my life and time to having a buttload of views.

  15. says

    Very helpful actually. I fall in the 2nd category & it feels good because It doesn’t make me feel like I’m wasting my time.

  16. says

    This is very helpful. Everyone always says “numbers don’t matter,” but it’s still nice to have some rough ideas. My blog is (basically) a couple months old and I’m at 647 unique visitors and 1782 pageviews in the past month, so I guess I’m up and coming!! :-) Also, I do try not to obsess about the numbers, but I think it’s harder not to in the initial stages, plus it’s fun. I probably glance at my numbers and referring sites once every other day and do a more in depth look at them a couple times a month. I also try to focus on growth more than actual numbers. I want to increase each month. Even if I increased my visitors my 10% each month, I’d be to that 15000 level in 3 years. I imagine I will, however, reach a point where it gets much harder to grow numbers.

    • melissa says

      It’s true- it’ll plateau at some point but that’ll only encourage you to push your blog even further! It’s great that you look at growth and not numbers. That’s really what counts. Sounds like you’re off to a great start!

  17. says

    Wow, this was informative!
    My sister called me a “blog chicken” in May and VOILA! HouseTalkN was born! I was just counting on some “me time” but instead, I have been blown away by the fantastic blog community!
    Thank You!
    Kerry Rossow,

  18. says

    Thanks so much for this article. I just found out from The Charlotte Observer that my weekly advice column for them “Ask the Mompreneur” received almost 1,300 page views in June so now I”m officially “Up and Coming!”

  19. says

    Ugh, the more I read the more I’m convinced that in order to get anywhere I’d have to scrap everything and start over… Or keep my current blog rolling along as an afterthought. I have hit less than 400 visits and less than 800 pageviews TOTAL in the lifetime of the blog. Granted, I’ve only been promoting myself ANYWHERE for the past few months and knew virtually nothing of blogging the first couple years that I’ve had it. But still, even with my popular posts, it’s not raking in anything remotely near the numbers posted above. I think my problem is that I can’t stick with one themed topic because I like to write about a variety of things, but writing about a variety of things gets me almost nowhere. I haven’t tried guest posting yet though, either.

  20. says

    Very informative! I would consider myself a small blog but I just looked and I had almost 16,000 visitors with 31,000 pageviews over the last month. I guess I have always just compared myself to the really big blogs out there and I shouldn’t be doing that just yet!

  21. says

    Ok what should I be going by? What blogger stats say or what google analytics shows?
    blogger shows my blog with over 20,000 pageviews for the month, google says significantly less.
    I guess according to this post I am a small blog with a loyal following. can someone like me make enough to cover the costs of a domain name and hosting? That’s all I want. I just don’t want to have to cover my blog with a lot of irritating banners and ads that make my page load slower.
    The reason I quit reading some popular blogs is because the ads slowed down the content so bad, and I don’t have 10 minutes to sit and wait for pictures and ads to load!!

    • says

      Google Analytics and Blogger are generating different stats for me as well… I’m far from a techie, and find it all confusing to say the least. I’m also curious as to who else gets the stats? My word stands or how does this all work?

  22. says

    My blog is about 2 months old. My niche is a very popular one, especially these days. From what I hear from others I am doing “Better then others usually do in my niche for the time my blog has been around”

    My stats are 35 – 40 page views a day
    Average page views a month is 650
    After a little over 2 months of blogging my total page views is 1,283

    So far I have been improving from the previous month (But I only have 2 months to compare to)

    I already get search engine visits. My Average keyword traffic is about 6 different keywords a week which works out to about 10 page views a week from keyword traffic.

    I get a lot of traffic from referring sites and referring URL’s

    So how do you think I am doing for my blogs age? Anyone can answer this question I am very curious. I have a passion for my particular niche so for me writing about it is enjoyable. Its not really like work at all. I enjoy doing it so much. I think that is the key to my early success. I am not in it to make money (although I hope someday in the near future to start monetizing my blog). I am disabled so the income would be nice. But the main reason I do it is to help educate, and entertain those who are interested or are involved in my niche.

    Check out my blog and let me know what you think. My topic is not for everyone so I ask if you don’t like the topic I write about don’t give a review. I want to hear from those that like my topic or are neutral.

    Cannabis Country

  23. says

    What an interesting article! Like Stacy H. above me, I’ve always felt like a small blog, but my numbers definitely put in the “popular” blog category by your definition! And even reading that, I still don’t see my blog as huge! (I’m at about 51k page views a month, and about 26k or 27k absolute unique visitors a month.)
    Thanks Melissa!

  24. Kyle Johnson says

    Thanks for the article. Was really wondering where my site stood. We have been running for just over 2 months and are averaging 100-130 unique visits a day. So I guess we are doing pretty well for a new site.

  25. says

    I’m glad you mentioned this article again on twitter. I met you the weekend I launched my site at Bloggy Bootcamp in Atlanta, four months ago now. Two bits of good news since then: 1) You have provided me with endless amounts of fantastic information, 2) I’m squarely between Up & Coming and Loyal Following according to Jennifer’s criteria. Since I’m a mommy, working outside the home part-time, and really concentrating on building relationships and good content for my blog, I’m happy that the numbers are THAT good. Thank you for all that YOU do to build relationships and provide excellent content!

  26. says

    Thanks for the awesome article. I actually got here by Google searching “10000 pageviews per day”. I was just looking at where my blog is in comparison to some of the other blogs out there.

    For a long time, my blog was only getting about 200 or so visitors per day. Lately, however, I have found a certain type of post that attracts uber visitors, and that total has jumped to over 3,000 visitors per day on average!

    I am working hard to try and keep/increase my current traffic. If you want, you could always cross promote your blog by following the CommentLuv link below and leaving a comment.

    Awesome article.

  27. says

    This post was super helpful to me too, and I’m not a mom… or a dad :)
    But I do have a relatively new automotive (truck) related blog, and I’ve been trying to gauge my success or lack thereof.

    Thanks for the ballpark numbers!

  28. says

    Thanks for this. It is really hard to judge where you are in comparison to others and what are considered realistic goals. This article helped. Thanks!

  29. says

    I’m not a mama blogger either, but this was really useful; thank you! I thought my numbers were really small (especially since I have very, very few people on GFC) but I fit into the loyal following band – that feels nice.

  30. says

    Hi there, great post. This post was actually mentioned at Bloggy Boot Camp in Philadelphia last weekend, that’s how I found my way over here. Definitely puts things into perspective, thanks so much for compiling!!

  31. says

    Thank you so much for this info! I just started blogging this past week, so it’s nice to get opinions from those more experienced at this type of thing.

  32. says

    Right now, Our Tiny Earth is bringing in an average of about 300 readers per day. I do have bursts of around 3000 or so here and there, but for the most part, I’m at a modest 300. I hope to increase traffic through a few new methods I’ve been looking at.

  33. Shaun says

    You call a popular blogger at 15,000 unique visitors a month??

    I have been blogging from February this year, and I have steadily grown to approximately 550 unique visitors a day, so that’s 16,500 a month, but I don’t feel popular at all. My goal is to be around 10,000 a day by the end of next year, do you think this is possible due to what I have done so far over 6-7 months.

    Also I don’t think 500 makes good money, however I have started to experiment more with affiliate banners now and adsense.

    • says

      @Sean I agree that 15,000 a month (while impressive) isn’t a big deal and wouldn’t be considered a “popular blogger”. In addition, it depends on a site’s niche. i.e. if you blog about the entertainment field, particularly Hollywood celebrities, chances are you’ll get more visitors as it is generally a popular subject.

      I would take a site’s ranking on and see where they rank. If a site is within the top 200,000 in globally (not just in one country), then they are getting around 20,000 to 30,000/day. The top 100,000 are more than likely getting hundreds of thousands per day. On the other hand if a site is just within the top 1,000,000, they are getting around 500/day.

      10,000 is a lofty goal, but all the best if you think you can do it!

      • Shaun says

        Hi Brendan

        As of writing my original post I am at 2,000 uniques a day now, so 60,000 on avg a month. Revenue is inceasing more now, but still nothing to write home about, but better than a f/t paid job in UK for the avg wage I would be paid :)

        I beleive the 10,000 will be possible by 2015 if I continue the same work. I checked my alexa and am in top 100k for my own country, and just over 500k workdwide, so yeah I think your right about that, aim for top 100k globally.

        Just be aware though that Alexa rank is only measured by people who have the alexa toolbar installed. Do you have it installed? I know I don’t, and I cant think of any friend who does. Actually who would want an alexa toolbar installed unless a webmaster, so I try not to pay much attention to these results whether they go higher or lower.

        I did manage 6000 uniques in the past on a website I had, but panda update was not suited to my site as it was a price compairon one, but that did welll for 8 years before it all fell apart, with this new one its all about content, so hopeful the hard work pays off.


        • says

          I’m always curious what other bloggers/web owners are doing. I do not have the Alexa toolbar installed, but stats seem to show up for us somehow.

          I couldn’t agree more than your best content (and hard work) will pay off in a big way. That has been the case with us as well. Who do you use for advertising? We’ve had limited success with Adify (Cox Digital Solutions) and just decided to give Technorati Media a run as of this week.

          • Shaun says

            Yeah stats will still show for you on the alexa site, I don’t have it either, was just meaning the data and results you see on alexa is purely measured by people who visit your site who actually have alexa installed on their system. I think the majority of visitors will not.

            Have done no advertising to date. I only pay monthly for my vps hosting and that is my only expense. All traffic is 100% natural from search engines and other sites where someone has shared my content.

            I have not even really tapped into social media yet (I know I should be), but for the whole first year of my website it has been basically me writing content (every day, or most days anyway), and that is about it.

            A learning process as this is my first blog, so I am learning each day what sort of posts I do that bring traffic, and what ones are not a success, and why. The ones that do bring traffic I try and add more value to these ones and make them even better so traffic increases.

            That has pretty much been my strategy, no tricks, no gimmicks, no link building, just 100% pure writing and unique content. I think it the way to move forward Brendan. Oh and I do keyword research on everything I write, I want to write something and know it is being searched for. I find it useful to include pictures with the keyword, and I like to bold my keyword at least once somewhere near the top of the article.


  34. says

    Thank you for posting this! I started my blog earlier this month and went from “Oh, look at those page views! How cool!” to “How do I put this into perspective…?” within a few weeks. Your article was very helpful!

  35. says

    Thanks for this article. I can see that we’re doing well at somewhere between “Up and Coming” and “Loyal Following”. I also appreciate the comparison between a corporate blog and a mommy blog. We’re a lifestyle/mommy blog with a unique niche. I know everybody thinks they have a unique niche but not everybody is a family with a dwarf son trying to be the first little person to circumnavigate. I don’t ever expect a million hits a month but growing numbers every week are great to see, aren’t they?

  36. says

    I was recently on the phone with an ad agency and she continually referred to me as a ‘small blogger’. I felt so belittled! I have been blogging for roughly 2.5 years and have poured my heart and soul into my blog. I am sure her comparisons were huge sites seeing ten times my traffic…but it sure made me feel like I was at the bottom of the ranks! The funny thing is, that it caused me to do some research to see where my traffic fits into the ‘rankings’….and my avg 75,000 pageviews a month is NOT a small blog…. I have decided to remove their ads from my site!

  37. says

    I blog as well and I’m authoring a little something very close to this specific post, “How Many Page Views Do Small, Medium and Big Blogs Get?
    ”. Will you care in cases where I personallyutilise a few
    of your own suggestions? Thanks for your time -Riley

  38. says

    Hmm…good post I’d say! It can help a lot of curious newbies like me. I just joined blogging 2 days ago and
    avg visitors per post is around 20(20+). So I think I made a good start! :)

  39. says

    My blog has been going for a coupe months now, and I am getting in the order of a couple hundred views per day. Mostly coming from social media ike twitter and facebook etc.

    Though I am slightly worried that despite the posts (around 80 aritcles) and all the views, I am getting ridiculously low amount of views via search engines… I thought search engines should be very important…

    Any hints/tips?

  40. says

    I know this is an older article, but THANK YOU! Coming from the corporate world like you, it drives me crazy that you can’t find bench marking pretty much anywhere! I appreciate the post and the updated resources! Very helpful!

  41. says

    This seems about right, but still I pressure myself to gain more. Sometimes we don’t know that we are actually doing well, because bloggers are always doing better than what our average is, and they seem so ready to let us know. Thanks so much for this post!


  1. […] each month.  To give you an idea, I fall into the “Loyal Following” category according to this post by momcomm.  If you are interested in any of the above, you can contact me at […]