While many people are still getting used to the new Facebook timeline for pages, there are some new features to get all happy about.
One of them is highlighting.
As you know, your timeline is divided into two columns like so. It’s a common complaint of the new format but, hey, it’s here to stay.
Highlighting spreads a Facebook post across two columns instead of just staying in one or the other so it grabs more attention:
How to Highlight a Post
I love that it’s uber simple to do. Just move your cursor over to the spot you see below and a star and pen will appear. Click the star to highlight your post and it’ll automatically spread it into both columns.
This is different than “pinning” a post, which moves a post to the top of your timeline for up to a week. A pinned post won’t span across both columns.
Why Would You Want to Highlight a Post?
Beside drawing attention to the posts that you highlight, highlighting posts also makes your page more visually interesting!
Keep in mind this shocker though: about 90% of your fans never return to your fan page once they’ve liked it. Instead, they see your posts in their main Facebook news feed (if they see it at all).
So when you decide what to highlight, think about someone who just liked your page (or is considering it).
Some things to highlight:
- Any sort of big announcement
- A photo that you posted on your timeline
- A post about an event you’re attending (or hosting!)
- A video clip of your latest vlog or tutorial
- Any other status update that you don’t want people to miss!