A question bloggers ask over and over is this: Does My Blog Need a Tagline?
The short answer is no. You don’t. If you have a blog name that really describes your blog, then you could probably do without. BUT, a tagline isn’t really for your current readers, or even for you. It’s for the newbies.
Okay, your tagline is partly for you. When you meet someone and they ask you to tell them about your blog, your tagline may be a mini elevator speech. But it’s maybe something less informational and more clever too (neither is right or wrong).
How to Determine if You Need a Tagline
Go to your blog with the eyes of a new reader. Take 3-5 seconds to look at it and ask yourself “if someone were visiting for the first time, would they know what my blog is about in 3-5 seconds?”
If someone lands on your blog from a search engine, Pinterest or somewhere similar, that’s about as long as you have to make your mark. If they’re coming to read a blog post, they’ll stay longer. But will they get what your blog is about from one post? Maybe.
I also think that if your blog is named something like “The Smith Family News” then you need a tagline to entice people. What about your family? Why should people care? What’s interesting about your life? Maybe it’s “Tales about life with all boys” or “Inspiration from a family healing from tragedy.”
Taglines give YOU the opportunity to tell your story instead of the reader having to guess. You put the reader in the right frame of mind for reading your blog.
What if your blog is simply your name, like MelissaCulbertson.com (which isn’t my domain BTW!)? In that case, a tagline gives people context as to what your site is about. That being said, if you have images, menu titles, and graphics that make it obvious what you blog about, you don’t need a tagline unless you really want one.
Examples of Blogs With and Without Taglines
It always helps to see examples in action, right? Take a look at these six examples, three with taglines and three without.
Blogs with Taglines
Katy Widrick- katywidrick.com
Katy blogs about a wide range of topics, but focuses on healthy living and blogging. Her tagline “Healthy Living in a Hectic World” highlights the fitness cornerstone of her blog, while the “must-have blogging tools” tab in your top menu alludes to the fact that she covers blogging. Right underneath the header (not shown), the large category images make it become even clearer she focuses on these two topics.
As a blogger with her name as her blog name, the tagline helps make it clear that healthy living is a main focus.
Mix It Up with Curves- mixitupwithcurves.com
Vivian blogs about fashion and lifestyle topics for curvy women. Her tagline reinforces the message she’s trying to convey to her audience. Without it, you’d probably still get it due to her home page being filled with fashion posts, but it’s a nice statement that helps seal the deal.
While Skinnytaste is most likely run by a team of people, at the core of it all is a mom (Gina) wanting to share healthy, simple recipes that families will love. Her tagline “Delicious Healthy Recipes from My Family to Yours” emphasizes there’s a real person behind this mega-successful site.
Blogs without Taglines
Click It Up a Notch- clickitupanotch.com
This blog’s name isn’t immediately obvious for someone outside the space, but as soon you realize it’s about photography, you say, “Ohhhhhh, I get it. Clever.” Even though there’s no tagline, it really isn’t needed because the site’s design makes it obvious in an instant that it’s about photography. The top menu has a “Photo Tips” link and, you know, there’s a huge graphic that explains: “Learn to photograph your family, beautifully.” The blog name almost becomes secondary in this case and you just can’t miss the word PHOTOGRAPH.
Sarah Fit- SarahFit.com
You can probably guess that the name that Sarah’s blog is about getting fit. The cute jump rope graphic in the header also makes it glaringly obvious. Tagline not needed!
Smart School House- smartschoolhouse.com
You could probably assume just from the name that Kelly’s blog has to do with kids. But is it educational? Sometimes. Her menu bar is directly below the header and you can see crafts and recipes are two of the top categories she blogs about. While it certainly wouldn’t hurt to have a tagline, the menu bar so close to the blog name helps, as does the abundance of craft and recipe photos on her site.
For nearly everyone, a tagline will do nothing other than help reinforce your blog’s brand. That being said, the more you look around at other sites, the more you’ll see they aren’t must for most blogs.
What say you? Does your blog have a tagline? Do you think you need one?
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