When new people land in your bloggy space, do you have a message that encourages them to follow you, subscribe or take some action that gets them hanging around for more?
If you’re on WordPress, you may use a plugin like What Would Seth Godin Do? (WWSGD) or WP Greetbox to give new visitors a message welcoming them to your site and encouraging them to subscribe to your RSS feed. If you’re on Blogger or don’t use those plugins on WordPress, you may just have a standard message at the bottom of your posts for anyone to see.
So are people reading your message? More importantly, are people taking action when you ask them to?
If you use a plugin, here’s my best advice:
Never keep the default message.
If you wrote your own:
Stay away from boring, generic calls to action.
Otherwise, you won’t get as much action on your call to action.
Here’s what I mean.
You can add some flair to these messages for sure. But before I get to some tips, think about what’s the most valuable to you. Is it RSS subscribers? Growing your email list? Increase your Facebook fans? While we often default to asking a reader to subscribe via RSS, that may not be the answer.
As an example, I recently changed my message (I use WWSGD). On my Facebook page, I give away a preview copy of my DIY Blog Critique ebook when you like my page. So right now that’s where I direct new readers. I know they’ll get my new posts and can interact when I ask questions; plus they’ll get a valuable resource.
Here are a few ways to get a boost in your adoring fans:
- Keep it short: No one wants to read a seven sentence teaser message. After all, they probably got to your site because they wanted to read your blog post. So don’t stand in their way (for long).
- Be specific about your blog: Why would someone want to subscribe? Do you have rock-solid, healthy recipes? Does your weekly meme have people a buzz? Are your family adventures seriously entertaining? Then tell them that’s what they’ll get.
- Don’t ask for too much: If you give readers too many choices, studies show people take no action at all. So don’t ask them to subscribe, follow, like and buy you a birthday present. Ask for one and ask for it in kick booty fashion.
- Avoid boring action statements: “Click here to join my mailing list.” That’s pretty boring. How about this instead? “Join the mailing list to get your hands on my latest can-do blogging tips.” Or “Join thousands of others in a regular dose of can-do blogging tips, straight to your inbox.”
- Mix it up: Feel free to ask for Facebook fans for a few months then switch it up and work on growing your email list. Hey, it’s your blog so don’t be afraid to change it up.
Finally, don’t forget to check it every so often to ensure you aren’t talking about something that’s already passed (like Google Friend Connect going away on WordPress). I started putting a note in my content calendar so I know to check it.
Do you have a call-to-action message on your blog? Have you ever used a plugin for it?
Is Your Blog in Tip-Top Shape? Find Out!
Get this free DIY Blog Critique to see what's missing from your blog's design, navigation, and content.