Welcome to another page critique! About pages, PR pages, product pages and so on are critical in helping you meet your bloggy goals. Each week I dissect a page on someone’s blog as a way to refine it into being more awesome. Read, learn and apply these tips to the important pages on your own blog. Here we go!
Page: PR Page
The TRUTH about Motherhood is about the true stories of parenting and Debi’s evolution on this journey. She started The TRUTH about Motherhood in 2009 when she was treading water just to stay ahead of the dirty diapers and bumps that come with learning to walk in the new shoes of motherhood. Her daughters have grown since then and so has her blog. It’s no longer just her truth about motherhood but rather her truth about everything. Debi says that motherhood is just one aspect of her life, albeit the most important role she plays, but not the only one. With this PR/Media page Debi wants to clearly communicate the services that she provides and make a brand want to work with her as well as see her in a professional manner. She struggles with knowing what to include and whether the page should be completely professional or if she should interject some of her personality into it.
- I like how you start the page off with a couple of sentences in a large font. It grabs attention from the start.
- Throughout the page, you do a nice job of segmenting your page with subheadings. To make them stand out even more, consider adjusting the color of your subheadings or changing the font.
- This page could use some imagery to liven it up a bit and help pull the reader down the page. Try including logos of brands you’ve worked with and/or thumbnails that link to examples of work you’ve done like reviews and sponsored posts. For the thumbnails you could build a table like I did for my About page but use blog post titles in the place of Pin It buttons. You can see how I created a table in this post.
- Even though there isn’t a photo of you within the actual page, it’s very prominent on your sidebar and serves as a way to put a face to your words. Looks good!
- The link to your media kit almost gets lost on this page. To make it stand out, I suggest showing an image of a page of your media kit (or both pages). The text will be too small to read but the key is getting someone to click over to see it. Then provide both a link to it as well as make the image link to the media kit too.
- I see that your PR/Media page is listed under the About page in your navigation menu. However, I wonder if some brands might miss it. You could do a couple of things. You could move it to its own tab on your menu bar or you could link to it from your sidebar to provide another place to find it. Under your About Me blurb on your sidebar, you could add a sentence about working with you then link to this page.
- On the actual PR page, I think it would be helpful to show potential partners the great work you can do. For each section, link to 1-3 examples of articles, reviews, sponsored posts, etc. Your Twitter party/Pinterest content one might be the only one you couldn’t do this with.
- Throughout this page, you suggest that a potential partner email you. However, you’re inconsistent making these hyperlinks. Any time you write out your email or say to email you, it should be a hyperlink.
- For the link to your media kit, make that open in a new tab. It currently opens in the same window and someone who wasn’t finished reading your page will lose their place on the page.
- Overall, I think you’ve done a good job segmenting out your offerings. Many PR reps are looking at many blogs a day so you made this page easily scannable so they can see what you offer at a glance.
- In the beginning paragraph you describe all your offerings but your subheadings really take care of that. Instead of saying it twice, I’d use this paragraph to highlight your blog readers. After all, PR people are sifting through blogs whose audiences matches their target audience.
- For some of these sections, you focus on the PR reps’ needs, like when you say “want to get your product in front of the eyes of social media?” However, in other sections, the focus is more on you like when you say “I am available for paid blogging opportunities…” Instead, flip that around to focus on THEM. Think about the pain points a brand might have and tell them how you can help. For example, for the section on blog ambassadorship and social media consulting, brands might be new to social media consulting so they’re hesitant to jump in. So you could say something like “If you know your brand should be using social media but you don’t know where to start, I can help…” then explain in general terms what you can do for them.
- If you can add a couple of testimonials to this page, it would be a strong testament to the work you do. Ask past clients to give you a short statement about your work (or start asking new clients so you can build up some testimonials to use). Testimonials help build credibility and demonstrate your worth.
- Regarding your media kit link, in addition to adding an image like I mentioned earlier, add an intro sentence about your kit too. Currently, it’s listed under Advertising without any context. Someone might assume it’s just about ads but it actually includes more about you, your social media stats and blog stats.
- There are a few places where you could clean up some minor errors. The second sentence on this page needs a space before the “I.” And you need a colon after “… ways we can partner.” Re-read your page and fix any small errors like this.
- You wondered if this page should be completely professional or if you should inject some personality into it. I say both! I would say that you can definitely infuse your personality into this, but keep it tempered just a bit. For example, you might drop an F bomb in a blog post but keep this page clear of foul language. Just strike the right balance of personality and professionalism.
- I think it’s great that you included a disclosure here on your page. It might stop some brands from wasting their time contacting you, knowing that you wouldn’t be a good fit. However, I encourage you to shorten this section a bit. If you look at this page as it currently is, the disclosure is as long or longer than the good stuff.
- After this disclosure, it might be good to offer one last call to action to encourage someone to contact you. That way you end on a positive note, encouraging the brand/rep to get in touch and start the conversation.
Let me know your thoughts on the critique in the comments below. If you have an extra moment, head over to The TRUTH About Motherhood and give Debi some comment love.