Welcome to another page critique! About pages, PR pages, product pages and so on are critical in helping you meet your bloggy goals. Each week I dissect a page on someone’s blog as a way to refine it into being more awesome. Read, learn and apply these tips to the important pages on your own blog. Here we go!
Page: About page
MarocMama is about food, travel, and raising bicultural/mulitcultural kids. Amanda’s blog has a heavy focus on Morocco because that’s the nationality of her husband and they currently live there. With her About page, she wants someone visiting the site to find out about her family and blog enough to make them want to stay and read more. She’d love to know what’s missing and how to make the best use of this space to achieve her goals of gaining loyal readers, providing a good starting point for advertisers and/or brands looking for contributors or guest writers. She also wants to provide enough information for someone who is looking to work with her, either on her blog or as a contributor to other sites. Amanda says she struggles with the look of this page and trying to determine how much content to add without it being too much.
- Overall, your blog’s colors and design really fit well with your blog’s Moroccan focus. So pretty!
- While I love the fonts you chose for your heading, I don’t feel like Arial for your headings really fits with your overall blog design. While it’s not as contrasting in your page’s main brown heading, the blue heading feel out of place compared to the warmth of the rest of your design. Consider using a font with a softer feel such as a serif like Book Antiqua or Georgia. Or if you’re comfortable using Google Webfonts, then Kite One or Average might be good, simple choices. (You can see those fonts on the Google Webfont page).
- Another suggestion for your blue headings is to change the color to something that fits better with the color scheme from your header. The dark magenta color would work well again here. I know you use it a lot but I don’t think it would be too much to use it here. (By the way, how your header pictures change with new posts is really cool!)
- When formatting text, try not to center it. You’ll often end up with one or two words on a line, which doesn’t look great. Align your content to the left for easy readability.
- I like that you were trying to make the first intro paragraph stand out by making the font larger. However, I think it would be more effective if it were also in italics (or even just the same size as the rest but just in italics). Having two font sizes might come across as a design mistake. With that paragraph also italicized would make the contrast more intentional.
- There doesn’t seem to be any space between that intro paragraph and your “Where did…” heading so I’d add a space there.
- The link to your fairy-tale fashion post is hard to see since it’s almost the same color as your main blog text. Consider changing it to a color that contrasts more with the brown.
- I really like how you drew attention to the topics you write about by putting them in a shaded box. Really makes them stand out.
- On the rest of your blog, you have such beautiful pictures of Moroccan food and scenery. It would be really effective to have some of those images here. Consider adding a strip of your fave photos or lay out some of your popular posts like I did on my About page.
- In your notes to me, you mentioned that you had changed the name of this page from About to Who Is MarocMama? I think it’s a great choice, especially since your blog name is unique and catchy. Makes me want to click to read about the name and your blog.
- You link to this page from the sidebar, where you have a little blurb about you (and that adorable picture of you!). One slight change you could make is to change “Read More” to something else like “Get a glimpse into Moroccan life.”
- An About page is typically one of the most trafficked pages on a blog. It’s where new visitors go to learn more and brands go to learn more about you and your blog. One of the biggest benefits of your About page is that you can use it as a hub to then direct people to the pages and posts you want them to read. In the shaded box, you succinctly list the topics you write about, but if I were interested in a topic where would I go? Each of those should link to a category page or other relevant page. You could also add on to each part and include a link. For example, “Our expat experience in Morocco, from the time we___ (link to a post) to (link to a post).”
- I really like your intro on this page. You give a little bit of a story to set the stage for your blog. And what a cool story it is!
- I’m glad you define your blog name on this page. I figured Maroc was short for Moroccan but I see here that it’s French. Learned something new!
- After you tell readers what your blog name means, you talk a little more about your blog. Here I’d try to adjust the content just a bit to provide some more focus on your reader. For example, you say “My hope for this blog is that it provides inspiration to others to explore Moroccan cuisine and culture.” Instead of saying “to others,” use the word “you.” So you might say something like “I hope this blog inspires you to explore Moroccan cuisine and culture.”
- I know that you wondered how much to add to this page. You could definitely add more without this page being too long. I provide some suggestions in the next few bullets.
- You mention one of your goals is for this page to be a starting point for advertisers. However, I don’t see anything that really calls attention to that point. In the shaded box, you mention that you do reviews and recommendations of your favorite products. If you want to be a starting point for advertisers, then include content directed to advertisers. You have some good content on your PR page so bring a little of that over to this page. First let advertisers know that you do in fact accept advertising and give them just a little bit of information. Then direct them to your PR page for more details.
- You also mention wanting to provide information for someone wanting to work for you or brands who might want you to be a contributor. On your Mentions page I can see that you have great experience writing and being mentioned on other sites! But you aren’t really showcasing that here. As you talk about yourself, you can tell readers that you’ve contributed on sites such as __ and __ and that if someone is interested in you writing for them, then to get in touch with you.
- At the end of this page, it’s good that you suggest that people sign up for your newsletter. But your blog is so much more than “news, updates and exclusive content”! How about something like “For the latest mouth-watering meals, thoughts on multicultural living and traveling tips, subscribe to my newsletter.” Of course it doesn’t have to be exactly like that but you get the idea.
- At the end of the page, you might also invite people to follow you on Facebook, Pinterest or Twitter as another way to stay in touch.
Let me know your thoughts on the critique in the comments below. If you have an extra moment, head over to MarocMama and give Amanda some comment love.
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