The 10-Minute Touch Up is a quick, weekly challenge to get you DOING, not just reading about doing. Consider it a way to touch up your blogging just 10 minutes at a time!
Make Popular Posts Work Harder
Challenge: Edit your popular posts to add links that get visitors reading more content, following you on a social media network, and buying you unicorns. Okay, not the last one.
Why: Whether your popular posts get hundreds or thousands of visitors, they’re a gateway to the rest of your content. While adding links to other content or social media networks isn’t going to send traffic soaring, it can help lower your bounce rate and get readers a chance to know you (and your content) better.
How to Do It
1. Go to Google Analytics.
2. Click Acquisition > Overview to see your most popular posts.
3. Visit the top 1-2 posts and work in a few links.
But what can kind of links should you add? You don’t need to do all of these, but this list should give you some ideas on what to tackle:
- Within the body of the post, work in a link or two to similar articles. You might just hyperlink some existing text or add a new sentence altogether. Yes, you probably have a “related posts” thingie at the bottom of your posts, but often a link within the text works better.
- Embed a widget to follow you on Pinterest, Facebook, or whatever your choice is. For example, on this post about things not to re-pin on Pinterest, it only made sense to embed my Pinterest profile at the end of the article.
- Add a call to action to sign up for your newsletter. Grow your subscribers with a newsletter link or subscription box. If you do this, then don’t embed a widget as it’s too much.
- Link to a product or service you offer. This post about how to get a gazillion blog post ideas is my most popular post right now. So naturally, I give a shout-out to my e-course Content Brew.
- Close out the post by directing them to read similar articles or to a category page. While working in links to similar articles is more subtle when in the body of your post (which is often while they work so well), you can suggest articles at the end as well. “Looking for more vegan recipes to try? Find vegan recipes for all meals here.”
Give It a Try
Which post did you update? What did you add?
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