10-Minute Touch Up: Fix One Simple Mistake that Makes Brands Pass You Up

Pssst… I’m on Social Media Examiner today. Pinch me! Come see what I have to say about improving your blog’s social user experience.

The 10-Minute Touch Up is a quick, weekly challenge to get you DOING, not just reading about doing. Consider it a way to touch up your blogging just 10 minutes at a time!

10-Minute Touch Up: Fix one simple mistake that makes brands pass you up

Fix One Simple Mistake the Makes Brands Pass You Up

Challenge:  Add your email address to your blog… In more than one place. And make it clickable. Yes, something that simple will make a difference!

Why: I can’t tell you how many times PR or blogger outreach peeps have said they’ve passed over bloggers who didn’t have an email address listed on their blog. PASSED OVER. I’ve heard it in Facebook groups, from speakers at conferences, from people doing blogger outreach for brands, and from PR reps in face-to-face conversations.

People are busy and don’t have time to search your site for contact information. You know I’m gonna say it… wait for it… ain’t nobody got time for that.

Would you want to get passed over because of something that’s so darn easy to fix?

How to Do It

1. Create a Contact Page (if you don’t already have one).

First things first. If you don’t have a contact page, CREATE ONE NOW. Then be sure to add it to your navigation menu.

2. Add a Clickable Email Address to Your Contact Page.

Some people will just copy and paste your email address, since they’re adding you to a list of bloggers to contact. Others might want to contact you right away, so make that link clickable. Just highlight your email address text, then click the hyperlink button like you would do to link to a URL. Type in “mailto:name@blogname.com” and click Add Link.

Make your email clickable


When someone clicks your email link, it’ll open in their mail program. You can try it with melissa@blogclarity.com. See?

3. Add Your Email to Other Key Pages, Too.

Don’t just stop with your Contact page! Your About page is also an important place to provide your email. If you have a PR/Advertising page, you should also have your email listed there.

No, you don’t have to add it to every page on your blog, but if it’s a page that make elicit questions or interest, then add it.

How’d It Go?

Did you have your email address on your blog already? Was it hyperlinked and in multiple places? Do tell!

Share this gem!Pin on Pinterest116Tweet about this on Twitter5Share on LinkedIn1Share on StumbleUpon0Share on Facebook14Buffer this page


  1. says

    Awesome! Thank you! I had my email address in a few areas on my site but never thought to hyperlink it though! Makes sense though – I love when I can just click an address and send an email. Great tip! Thanks for sharing :)

  2. says

    I’ve been cautious leaving my email address in the open because of bots and spammers. Is it worth the risk?

      • Melissa Culbertson says

        I used to be leary of it, but I’ve found I get spam regardless. Most of my spam goes straight to a junk folder anyway. I used to recommend people write it as melissa AT blogclarity DOT com, but I see that less and less. If you’re leary, then you can still hyperlink “email me” instead of your email address!

  3. says

    I had no idea that you could make your email address clickable like that! So useful! I already had my email address listed on my Contact & About pages, but now they are clickable as well. Thanks for the helpful tip!

  4. says

    I disabled my contact form a while back because I was getting a ton of spam and not a lot of real email from real people. After reading this post, I checked my blog and realized that I had no other way for people to connect with me, other than through my social media sites, so I added a hyperlinked email address and reactivated my contact form. Thanks Melissa!

    • Melissa Culbertson says

      Perfect! Yes, I have both and honestly it’s probably a 50/50 split as to people who contact me via email or my form. So good to have both!

    • Melissa Culbertson says

      You’re welcome Patty! Hope you found another spot or two to add it!

  5. says

    I had my email on my Contact page, but I had it as roxanne[@]unintentionally-brilliant[.]com because I heard a LONG time ago that was what you should do to avoid spammers. But I updated it and made it clickable per your recommendation. Love the 10 minute touch ups!

  6. says

    Melissa, you are like the OBI WAN of blogging. I’ve learned so much from your emails, 10 minute touch ups, your blog design book and your media kit class! I didn’t have my email anywhere, I only had a contact form. I guess we will see!

  7. says

    Yay! Thanks for the tip. I’ve been trying to figure out how to do that for a while. I’m so glad that I found this site!